The Pretty Focused Podcast
The Pretty Focused Podcast is your go-to resource for aspiring food photographers and food bloggers looking to elevate their photography skills. Hosted by the creator of Pretty Focused, each episode dives into practical tips for capturing stunning food photos, insights on running a successful photography business, and interviews with professionals. Whether you're aiming to improve your food blog visuals or turn your passion into a career, this podcast offers expert advice, behind-the-scenes stories, and actionable strategies to help you take your food photography to the next level.
What is Pretty Focused?
Pretty Focused is an online course and community that trains food photographers to work for food bloggers. We connect our students with potential clients inside of our Buyers Club when they graduate.
Episodes
47 episodes
6 Things the Buyers Club Grant Showed Us | Coaches Corner | Coach Lauren
In this episode, we unpack six key lessons from the Buyers Club hiring grant applications. I share what surprised us most and what it says about the direction of the industry. We also explain how photographers can use this information to level ...
Is the Market Over Saturated? | Founders Focus
“Is it too late to start?” That’s the real question behind the idea of oversaturation. In this episode, I unpack where that fear comes from and why it shows up so often. You might be surprised by how open the market actually is when you look cl...
Building a Food Photography Business While Working Full-Time | Grad Spotlight | Stephanie Fenton
Stephanie had the degrees and the teaching experience—but she wanted to apply her skills in a more specialized and creative way. This episode focuses on her move from instructing students to starting her own food photography business. <...
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How Kristina Turned a Layoff into an Opportunity | Grad Spotlight
What do you do when the job that you depended on for so long suddenly disappears? Well today's guest, Kristina found herself in that exact position. And instead of starting over somewhere else, she decided to build something that was her own. I...
What Our 2025 Grad Survey Results Revealed | Founder's Focus
This episode dives into the numbers and stories from Pretty Focused graduates. You’ll hear how grads diversify their offerings, what they’re charging, how many clients they serve, and how the year’s challenges and successes are shaping the futu...
The Experience Required: Who is Pretty Focused For? | Founder's Focus
One of the questions I get all the time is, “Is Pretty Focused for beginners or experienced photographers?” In this episode, I break down what’s easier and what’s more challenging for both levels. No matter where you’re starting, I explain what...
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More Than a Course: The System That Leads to Clients | Founder's Focus
Making money as a food photographer isn’t just about knowing how to use your camera. In this episode, I explain how we move our students from technical skills into consistent execution and client readiness. The path to profit isn’t accidental—i...
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The Buyers Club Explained: How We Set Photographers Up for Success
In this podcast, I explain exactly what The Buyers Club is and why it exists. You’ll learn who it’s for, how members use it, and the problems it solves for growing food businesses. If you’ve been curious but unsure, this episode gives you clear...
Will There Still Be Demand? Food Photography, AI, and the Future of the Industry
AI isn’t going away—and neither are food photographers. This episode looks at the future of food blogging and how photographers can continue to thrive in a changing industry.================================Want to dive i...
From Full-time Baker to Food Photographer: How Pretty Focused Helped Jeanette Diversify Her Business
Listen in as Jeanette McKee, a full-time baker, discusses how developing her skills through Pretty Focused led to new opportunities. She shares how the experience impacted her confidence and future direction. This episode focuses on outcomes, n...
The Buyers Club Grant (and How to Apply for It)
We’re granting $500 to three Food Bloggers to use inside the Buyers Club!!In this episode I break down what the Hiring Grant covers and how members can take advantage of it, don’t miss your chance to apply! No purchase is ne...
Work from Home as a Virtual Assistant: An Inside Look at 90 day VA | Founders Focus
If you’re curious about working from home as a virtual assistant, this episode explains how the 90 Day VA supports that transition. We cover what participants actually do inside the program and how it leads to real opportunities. ===...
How to go Full time as a Food Photographer | Coaches Corner | Ivy & Rhadonda
Learn how to structure your work, pricing, and client outreach to generate a full time income. Ivy and Rhadonda share realistic tactics that help photographers transition from hobby to full-time business. This episode shows what works and what ...
Strategic Planning for Bloggers: How Michelle Streamlined Her Entire Business | Behind the Blog
In this episode Michelle shares the exact strategic planning methods she uses to organize her blog operations, manage workload, and prepare for long-term growth.================================Check out Michelle’s Blog! - https://bla...
Tips for Reviewing Your Year | Coach’s Corner | Coach Lauren
In this first episode of the year, Melodee and Lauren look back at 2025 and talk through a simple, practical way to reset your mindset, your time, and your business — without overcomplicating things.They cover how to recognize real progr...
What New Students Can Expect When They Join Pretty Focused | Grad Spotlight | Susie Newton
Listen in as Susie provides a straightforward look at what the course covers, how long it’s taking her, and what she’s getting out of it. She explains the challenges and wins from her perspective as a student. It’s a practical guide for anyone ...
Inside the Pretty Focused Mastermind: Jenn’s Practical Takeaways | Coach's Corner | Coach Jenn
In this episode Jenn outlines the most valuable lessons she learned during the Mastermind. She highlights the business structure, goal-setting, and problem-solving strategies she now uses daily. It’s a behind-the-curtain look at the program’s l...
What We Wish We Knew When We Started Pretty Focused | Coaches Corner | Coach Stephanie and Coach Ivy
As two of Pretty Focused’s early grads, Stephanie and Ivy have faced, and overcome a lot of common challenges. In this episode, they share the truths about photography, clients, and confidence that they learned through their experience. Their i...
Why Julie No Longer Chases Trends — and What She Does Instead | Behind the Blog | Julie Menghini
Julie talks about the freedom that came when she stopped trying to keep up with what everyone else was doing. Hear how she learned to trust her instincts, focus on her own strengths, and build a business rooted in timeless creativity instead of...
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Pricing Confidence for Photographers: Where to Start | Coaches Corner | Coach Tialyn
If pricing feels confusing or uncomfortable, this episode is for you. Tialyn simplifies the process with clear steps for setting and standing by your rates. You’ll finish with a plan—and the confidence—to price like a pro.Get your Fre...
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What It’s Really Like to Take the Pretty Focused Course | Grad Spotlight | Kalee Haasbeek
Ever wonder what Pretty Focused students actually experience? Kalee gives an honest look at her journey—from learning camera basics to landing paying clients. Her story will help you picture what your own success could look like.Get y...
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How Melissa Keeps Her Photography Clients Coming Back | Grad Spotlight
Client retention is key to any business, and Melissa has mastered it. In this episode, she shares the strategies that help her stay top of mind with clients. Her story proves that success comes from both skill and service.Get ...
Everything Food Bloggers Should Know About Website Design | Behind the Blog
In this episode, Madison breaks down the most common mistakes new bloggers make when designing their sites. From layout choices to branding decisions, she explains what really matters. Her advice will give you clarity and confidence as you buil...
Sold Out in 48 Hours: How Brittany’s First Portfolio Took Off | Grad Spotlight
Brittany is a true Pretty Focused success story, after graduating she sold her whole portfolio in just 48 hours! Before Pretty Focused, Brittany was stuck in a marketing role that wasn’t fulfilling and took precious time away from her family. I...
The Chaotic Table: How Stephanie Is Building Her Brand | Behind the Blog
Stephanie walks us through how she created her blog, The Chaotic Table, as an extension of her photography career. She’s honest about the challenges and excited about the opportunities ahead. This episode is a must-listen for anyone interested ...
